Executives – How to Create an Online Brand for Thought Leadership

Executives and Sales people with an understanding of their own digital visibility are more likely to add credibility and value to their organizations.  Are you digitally dressed for success?  Is your SEO working?  Are you using the right keywords for your customers?  How does your personal brand and LinkedIn profile help or hurt your business prospects?

• 78% of sales people that use social media outperform their peers that don’t.
• 75% of B2B buyers use social media to research their vendors.
• 74% B2B buyers conduct 50% of their research online before the talk to a sales person.
• 74% of buyers choose to work with businesses where the sales representative was the first to add value and insight on social media.

Here’s how Anne will show you how to Look Great, Be Found, Get Known and make Meaningful Connections on LinkedIn:

1. How to Look Great on LinkedIn to Be Found:  5 tips to make sure you come up in keyword searches
2. What is Artificial Intelligence and Why You Should Care:  How to target a prospective employer or hiring manager and speak their language to connect meaningfully
3. What You Should Really Say on LinkedIn:  Don’t confuse your brand—what are the 3 themes you want to be known for?